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Spicing Things Up with New Programs

WU provides its students with an in-depth, research-based education in business and economics. Our programs are state-of-the-art and equip students with the skills they will need in practice.

Speaking the Language of Business

Communication is one of the main pillars of a successful business. The new Master’s Program in Business Communication trains experts who need to communicate effectively in a digitally networked world on all available channels – be it via classic press releases or tweets. Combining communication and language skills with a background in business and economics, this internationally oriented, interdisciplinary program gives graduates a head start in the job market.

“The Master’s Program in Business Communication was created in response to the increasing importance of strategic communication in companies. In a world where companies can and must reach their customers through a variety of channels and content formats, this is becoming increasingly important.”
Margarethe Rammerstorfer, Vice-Rector for Academic Programs and Student Affairs
Master’s Program in Business Communication

Launch: Winter semester 2022/23

Number of available places: 30

Language of instruction: English

Focus

  • Business communication & language
  • Intercultural business communication
  • Strategic communications management

Internationality and practical relevance

  • International experience through compulsory semester abroad
  • Double degree program with Tilburg University
  • Practical experience through cooperation with corporate partners

WU4Juniors School Challenge

Getting young people interested in business and economics and promoting financial, economic, and legal literacy – that’s what WU4Juniors is all about. We created an online platform that explains business and economics in easily understandable terms and includes 56 individual lesson modules in 15 different subjects. High school students can complete modules to earn badges. Once the teens have collected enough badges, they are awarded a certificate and can apply for the WU4Juniors Summer School. At Summer School, participants learn more about business and economics, are introduced to WU as a potential option for their further education, and find out about career perspectives.

WU Summerschool 2021
Participants: 41 students between 16 and 19 years from five countries
Teilnehmer*innen der WU4Juniors Summerschool 2021 (c) Raimo Rudi Rumpler

WU4Juniors, as of 2021

77
kids attended Summer School
  • Over 20,000 registered users
  • Over 32,000 modules completed online
  • Over 6,000 badges earned

To further raise awareness of our program among teens, we created the WU4Juniors School Challenge in 2021. The challenge gives high school students 30 days to complete as many online modules and earn as many badges as possible. The classes that earned the most badges were rewarded with attractive prizes.

The School Challenge was very successful and will be held again in 2022.

WU4Juniors School Challenge

5,400
online modules started
  • 28 classes from 18 schools
  • Over 400 high school students
  • Over 1,400 badges earned
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